University of Michigan’s legend-hero-god-among-men Michael Phelps is showing that along with eight gold medals, he’s also got some gold in his heart as well (awww!). The Olympian extraordinaire is using the $1 million bonus he got from Speedo (for winning all those golds) to start his very own swimming foundation, which is, unsurprisngly, meant to encourage swimming across the country.

I mean, swimming is great and all, but it’s going to take a hell of a lot more than a swimnasium (that’s what they’re called right?) with Michael Phelps’ name on it to get kids excited about swimming. I mean, who wants to wear a speedo and shave your eyebrows when you can put on armor and beat the living shit out of each other in football?

Although knowing Michael Phelps and his track record of past successes, I’m guessing that if he sets out to promote swimming, by this time next year every kid in America will have chlorine-green hair and eight-pack abs.