Attention Ladies: University of Rochester Research Proves Red Makes You Hotter

There is now been a study that has recently been conducted at the University of Rochester which has allegedly proven what some have been suspecting for some time, dressing in red actually makes a female more attractive to a male. And the men don’t even have a clue.

"It's only recently that psychologists and researchers in other disciplines have been looking closely and systematically at the relationship between color and behavior. Much is known about color physics and color physiology, but very little about color psychology," said Elliot. "It's fascinating to find that something as ubiquitous as color can be having an effect on our behavior without our awareness."

Yeah totally, I mean whenever I see anything in salmon, I just flip the **** out. But seriously, red has been shown to have an aphrodisiacal effect on men, as proven with this test:

To quantify the red effect, the study looked at men's responses to photographs of women under a variety of color presentations. In one experiment, test subjects looked at a woman's photo framed by a border of either red or white and answered a series of questions, such as: "How pretty do you think this person is?" Other experiments contrasted red with gray, green, or blue.

Ah tricky, a red border eh? Not even a red dress. Science be crazy! And it only works for men too, using red had no effect on girls rating girls. More fun science would have if they did it with lesbians, but hey, maybe next time.

So ladies, if you want to land a man in an unfair, base hormonal way, go with that little red dress. He physically won’t be able to say no. If he does it means you’re so ugly it goes against nature. Hey, don't get mad! It's science!