The Apocalypse Is Nigh: Facebook To Sell User Data To Big Businesses

The Apocalypse Is Nigh: Facebook To Sell User Data To Big Businesses

First, Facebook encroached on our privacy with the implementation of the all-seeing, all-knowing friend feed. Then, they introduced Facebook chat, which was little more than a direct means for would-be stalkers to contact us and know when we’re perusing the website. And soon, they will use our private data to help companies gear marketing surveys towards specific users.

 

Will the madness ever end? No, because Mark Zuckerberg has officially sold out, leaving the rest of us vulnerable to every beck and whim of big businesses—and bent over like a dirty, well, you know.

 

Guardian UK explains:

Facebook intends to capitalise on the wealth of information it has about its users by offering its 150 million-strong customer base to corporations as a market research tool. The appearance, later this year, of corporate polls targeted at certain parts of the Facebook audience because of the information they have posted on their pages, is likely to infuriate privacy campaigners.


Last week Mark Zuckerberg, the company's 24-year-old founder and chief executive, showed the audience at the World Economic Forum in Davos how the social networking site could be used to poll specific groups of users.


[…] Giving consumer brands the chance to use such a wide audience to get a quick response to targeted questions would do away with, or at least reduce their reliance on, expensive and time-consuming focus groups.

In other words, while Facebook won’t be selling our exact personal information—our telephone numbers, names, etc.—to companies, they will be using it to beat us over the head with frivolous questionnaires and polls, which is just as infuriating to someone who simply wants to log in and post ridiculous pictures of themselves running down the student quad half-naked.

Of course, you could simply ignore the corporate polls, but that won’t stop the inevitable. It’s clear that this is only the first step in Zuckerberg’s plot to rule the world through the commandeering and selling of user-generated data.

 

Honestly, I have no idea how to stop him, but I intend to alter my Facebook profile to turn me into a 300-year-old Asian, Hispanic, Caucasian and African-America who was born on an island in the Pacific Ocean that no one has even heard of. Hopefully, with this phony data, I can avoid being targeted by these corporate polls.

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