A generation mourns the loss of a cultural phenomenon today. MillerCoors has agreed to cease sale of Sparks, the most artificially sweet caffeinated alcoholic beverage known to mankind, after Illinois Attorney General Lisa Madigan launched a crusade against fatigue and drunkenness. Sure it was disgusting, but disgusting in a good way.

Biz Journals reports:

MillerCoors agreed to stop selling Sparks, a caffeinated alcohol drink as part of an agreement Illinois Attorney General Lisa Madigan announced Thursday.

As part of the agreement about so-called alcopops, MillerCoors will stop using images that imply power, like the identifying “plus” and “minus” symbols on its can that resemble those on batteries, Madigan said. MillerCoors will also cease marketing campaigns that appeal to underage youth, like its sponsorship of professional air guitarist William Ocean.

Chicago-based MillerCoors denied all allegations but cooperated with the investigation and will reformulate Sparks without caffeine or other stimulants. The company said it would also cease production of all caffeinated alcohol beverages and will not produce any in the future.

“These drinks are extremely dangerous in the hands of young people,” Madigan said in a statement. “They contain substantially more caffeine than coffee or soda and are marketed as a way to ‘power’ your nights by staying awake and drinking more alcohol. This is a completely inappropriate message to send to younger audiences.”

How will we stay awake now? How will we counteract the soporific effects of alcohol? Looks like it may be time to resuscitate former It-drink vodka Red Bull.