So, let me get this straight: the crisp, cool, refreshing taste of freshly bottled mountain spring water doesn't come from Aquafina's hidden oasis somewhere in the forests of Maine, but actually comes from the very same water that poor people drink?! Don't tell me that this fantastic art deco mountain range logo is also just gussied up Microsoft Word clip art too!

That's right, folks. In a recent press release, PepsiCo officially admitted that Aquafina is nothing more than tap water. So as the young urban professionals run for their ipecac and have existential crises about their Fiji water, another question begs to be answered: Why should Tufts care?

Why? As many of you may know, Tufts is Pepsi Country. Look around campus at any of the myriad eateries. What do you find at Dewick? Pepsi! What do you find at Jumbo Express? Pepsi! What do you find at the newly-redesigned Hotung Pub? Well, according to their menu "Coca-Cola Fountain Sodas." Weiiiird.