I don’t know about you, but I became a little overwhelmed when I was thrown out of my comfort zone while logging into my Facebook account. I noticed that I could no longer revert back to the traditional layout and it was time to finally face…the new Facebook. I know I’m not alone when I say that this new change has been welcomed with mixed feelings. After a quick search on anti-Facebook groups, a rough tally of members totals 5,182,258. If so many users are unhappy why is Facebook not catering to their needs?

According to a post from Mark Zuckerberg today, he states that in time the change will be accepted and it was a necessary move in the right direction. Apparently, when News Feed was first introduced, users were peeved because it changed the layout of their home page, now members cannot get enough of the constant update of news. He also said that despite the negative feedback, when users had the option to use the new or old version, 40 million people tried it out and 30 million continued to use it.

I thought why not keep it like before? – let those who prefer the new version, use it and those who favor the old school Facebook can continue to avoid the change. Mark also had an answer for that. It seems that the Facebook team was incredibly busy designing the interface for both these versions and it simply was not efficient. If two versions continued to be featured, the team would have to divide their attention and both Facebook styles would suffer.

Justin Smith, the author of The Facebook Marketing Bible: The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook reported that users might not be happy but the new layout is great for social media advertisers. Interestingly enough, those virtual gifts that users can send for $1 or free allow Facebook to rake in over $30 million/year. Brands can capitalize on this and provide sponsored gifts to engage users and create awareness about their companies.

So even if you don’t like Facebook’s new Facelift, it seems like it’s not going to change anytime soon. The make-over is making companies wanting to advertise happy and there’s no doubt that in time, this version will be embraced and like News Feed, we’ll come to expect nothing less.