Looks like our dear little Claremont has big (read $$$) dreams.  We may not be living in an old age home much longer.  What, with all the hip, hot Hollywooders flocking to Chico's, the Big C is going to be where it's at. 

Check out the city's ad campaign at http://www.experienceclaremont.com/ .  It's, like, hilarious (just ask Shania).