Ketchup company Heinz got so sick of those imbeciles over at the ad agency with their high-concept strategies that they decided to turn to the every-day ketchup consumer like you and me to make a commercial for the company.

An 25-year-old NU grad won the contest and now his commercial, "Now We Can Eat," will air on the Food Network, the Fine Living Network and at Six Flags theme parks.

The commercial is not that authentic, but how hard is it to advertise ketchup?