What's in a Name?

What's in a Name?
I don't know... an entire school's long-standing reputation?

Can someone explain what's going on over there at the Fisk? Why is Medill faculty acting all crazy with all these changes, adding new media this and digital that? And now, even the name of the school has come into question. That is definitely the most absurd idea in the history of Medill absurdity, and boy, that needs an entire History and Issues of Journalism class devoted to it.

Does the Integrated Marketing and Communications wing of Medill know anything about branding? Changing an established, reputable name is perhaps the number one thing you should not do in the world of marketing.

Stop with the silly revamping. I was just starting to get used to stuffy, old Medill. You can do stuffy and old. Innovative and visionary? Not so much.

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