Surprising Insights from the Social Sciences

Surprising Insights from the Social Sciences

Given the racial make-up of our alumni body, here is something relevant (not to be taken seriously) to the selection of the Alumni Relations search.

 

BLONDES MAY OR may not have more fun, but it does look like they raise more money. An analyzed data from an experiment that recruited 23 women to knock on the doors of 955 households to raise money for a "Center for Natural Hazards Mitigation Research." As part of the experiment, photos of the women were used to evaluate hair color and attractiveness. Blond women were more successful than brunettes, even if they were rated equally attractive. However, this was only true when solicitng at white households: At minority households, the blondes were penalized.

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