Dear Kanye West,

You continue to amaze us with your urban pomp and vanity that seems to ooze directly from every self-serving pore in your body. How do you do it so well? Do not mistake this note for hatred; in fact, it's complete amazement. Your self-love is wonderful, and we love you, and love to hate you, for it.

Sincerely,

A Pencil Snapping Individual

So, Kanye West has a new installment to his "Be Kanye" movement, and this time it has a little alcoholic twist. The clever ad makers for Absolut Vodka are collaborating with Kanye to build his "Be Kanye" campaign.

Brilliant.

We were already in stitches with the first video release, and Kanye is serving this one up piping hot and ready for overconsumption. I can't wait till the suburban moms get wind of this one, with their suburban children sopping up Kanye's every move like a biscuit in gravy. Influencing alcohol sales to minors? Just maybe.