Ah, the wonderbra – women love it for the attention it generates, but men hate it for the sense of disappointment it brings when it comes off.

Sadly, guys, the wonderbra was only the beginning. Equal Writes, Princeton’s student-run feminist blog, has unearthed a new Weapon of Mass Deception being engineered down under in Australia: the Double O Thong, also known as the butt wonderbra.

Now, you can expect disappoint when the shirt and pants come off.

Chloe Angyal ’09 mulls over the implications of this revolution in butt-enhancing technology:

Of course, this just means additional pressure on Australian women; the "perfect body" now has an extra requirement. And with that new requirement will come all the body image hangups and insecurities, potions, lotions, workouts and surgeries that go along with the idea that sexiness is uniform, and that it can't be achieved naturally.

Even in America, “butt worship” is still relatively niche. Look at Kim Kardashian, for example – some love her rump, others think she’s overweight.

So, don’t expect the Double O Thong to usher in a cultural shift overnight; bosoms are still “in” for the foreseeable future.