The decision to legalize gay marriage in the remaining 48 states in the U.S. may not be only a social, moral, and political matter. It is quickly proving, via California's acceptance of said unions, to be beneficial to the retail world, a market that is in serious fear over the supposed impending recession.

WWD and The New York Times both featured articles that delve into the previously untapped market of wealthy couples with two incomes and the burning desire to spend. Both articles report that California retailers, running the gamut from jewelry designers to catering services to home furnishings, have been experiencing a noticeable increase in sales.

While most retailers state that they will not market specifically towards same-sex couples, a few have been spotlighting the newly legalized union in California-based campaigns as a way to lure in the couples, showing the importance and relevance of matrimony in any partnership.

 WWD reports, "For example, Macy's Inc. has run a full-page newspaper ad in metropolitan markets promoting its bridal registry and carrying this message: "First comes love. Then comes marriage. And now it's a milestone every couple in California can celebrate."'

Here's to hoping that more coverage of the boost in sales will encourage the remaining states to legalize same-sex marriage. After all, diamonds can be a girls, or guys, best friend. And who wouldn't love a little glimmer of hope in an otherwise bleak economy.