Gucci Manages MGMT's Influence on Runway

By laurenbensky (Chief Contributor)
Tags: Spring 2009 Collections Milan Fashion Week Wesleyan alumni, style, MGMT, Menswear, Fashion, Gucci

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<div align="center"><img src="http://www.collegeotr.com/images/blogs/785d195df90653eb6694f48ee067ee80.jpg" class="blog_img" alt="Gucci Manages MGMT's Influence on Runway" /></div><div class="clear" style="height:10px"></div><p><a href="http://www.nylonmag.com/?section=article&parid=1627">NYLON</a> is reporting that Gucci creative director</p>... <b>[ <a href="http://www.collegeotr.com/syracuse_university/gucci_manages_mgmts_influence_on_runway_9642">READ THE FULL POST AT OTR »</a> ]</b>

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Created: 06/27/2008
12:03 PM

NYLON is reporting that Gucci creative director, Frida Giannini, found indie band inspiration with MGMT. The Gucci Men's Spring 2009 weaved excessively ornate flourishes onto the blazers and colorful pants in the collection. The stimulus was seen not only in the way of the Brooklyn duo's (and Wesleyan alums) signature style, but also with the soundtrack of the show, as speakers blared the sounds from the band's latest album. Their single, and title track of their EP, "Time to Pretend" served as a paradigm of the indie rock scene style, Ben Goldwasser and Andrew VanWyngarden being the arbiters of the lean and narrow cuts, floral accents, and assertive accessories.

In standard Gucci fashion, the show closed with a wash of black and white, a sort of cleanse to the palate of feminine embellishments and hyper-conscious layering. The press notes stressed, "the new way in which youth and luxury can seamlessly coexist," and MGMT certainly exemplify this ideal, as they exude homeless chic with every fiber of their diminutive, hand-sewn denim.

I cannot help but reminisce back to Prada's Men Fall 2008 collection, which suggested mini-tutu's, side-zipped, flat-front pants, and waistcoat/jock-strap hybrids for the modern man. An emasculation seems to be taking place in fashion today, with more mainstream, not even avant-garde, designers attempting to infiltrate classically feminine silhouettes and stitchings into today's limited register of male fashions.