Urban Outfitters is the outpost that supplies many poor (well, poor-ish) college students with trendy, affordable, and vintage-inspired goods, and all devotees of the ruffian-girl-and-guy vein will leap in their plaids at designer Steven Alan's new line for the store, Lark & Wolff. 

New York Magazine broke the news, saying "the collection will feature both men's and women's clothes, and have a decidedly rustic-country-sure-I-know-how-to-camp bent."

Anticipating customers can expect to grab ruffled bloomers and button-ups on July 4th, and each month the stores will be receiving fresh, new designs. 

The New York native and designer/owner inked this deal, presumably, as a way of attracting a new fan-base, as this line will retail for $58-$128, and his eponymous line is a bit more costly, the sex-kitten-meets-co-ed ruffled bloomer selling for $33 and a men's collared button-down, $168.



photo courtesy of refinery29.com.