First sex toy worker bees busily manufactured vibrators in "girl-friendly" shapes and colors. The Rabbit! It's Pink -- for girls! And now beauty chemists and marketers are releasing mascaras that vibrate, as everyone knows you are supposed to apply mascara to lashes by moving in side-to-side motion, gently working your way up, from base to tip.

Estée Lauder and Lancôme have announced plans to launch mascaras that vibrate, offering a gentle buzz to any female's otherwise static beauty regime. 

Lauder is coming out with TurboLash All Effects Motion Mascara, a battery-operated, vibrating mascara  which delivers 125 micropulses per second, while Lancôme’s Oscillation delivers 7,000 micro-oscillations a minute. Both tubes will require batteries to operate, which could bring in a host of problems, a la the Weeds episode when Nancy Botwin (MLP) was unable to find batteries to work her vibrator, and went days with sexual angst and frustration. However, this time, women will angrily plow into work and on the subway with imperfect lashes, which could absolutely ruin her day.

Both mascaras will appear in stores this fall, Lauder's available exclusively at Saks Fifth Avenue and yours for $30 (!), and already beauty-crazed women everywhere are brazenly singing, "Hey, don't knock it 'til you've tried it."