Much like middle-aged parents trying to relate to their teens, the folks at Comcast are trying to speak the slang. Instead of sprinkling their already existing advertisements with a few yo's and bro's, they are reinventing their marketing techniques and going with a more sexual approach.

Wanna Hook Up? has become the new slogan for the Boston-area Comcast advertisements in hopes that college students will relate to the cable company and feel compelled to hook up with Comcast and make the lucrative connection. 

"These students are a significant segment of the economy and an important part of the business," says spokesman Jim Hughes. "We need to be creative to stand out to this important audience . . . to speak in a way that is relevant to them."

Hughes avoids talking about the obvious sexual come-hither. He helpfully explains that hooking up is all about connecting wires and cable boxes and "hooking up with friends and family by phone."

Nobody hooks up with family, Comcast - unless they're Mormons (in which case, you totally have the wrong audience) but kudos for trying to reach out to the college demographic.