The first and best JSchool in the world wants to know... what can they do to make the journalism school better/different for the next 100 years? So here's some ideas (feel free to send them your own, as Acting Dean Esther Thorson prompts in her video above):



- Stick to your guns about FOX News: everyone in the JSchool bashes it (faculty included), yet students still get jobs there w/ the JSchool's help after graduation.

- Only talk about You Tube if you know the true meaning of its importance to the up and coming generation: to create beautiful tribute videos like this one. (How many JSchool profs, Thompson included, use "you tube" as its own journalistic medium, as if no other site could offer user-generated video? Come on...).

- Stop saying "the future of journalism." You're journalists, you  must have a thesaurus. Newsies look down on cliches, remember? We need to maintain an air of pretentiousness if we're going to compete w/ Medill. Recommendations: "journailismo proximo" or "the subsequent media" (both add artistic flair and adequate snootiness).

Any more come to mind? Send 'em on in to good ole Esther. I'm sure the school is open to hearing from you, not simply trying to sound open-minded to alumni returning for the Centennial Celebration this fall.