Cereality is a "cereal bar & cafe" that seems to be all the hype, with locations in Arizona, Philadelphia, New Jersey, and an opening in Santa Cruz just last month.

I know, I know, it sounds really stupid. And if it doesn't, you're not thinking hard enough: it's a cafe that serves people uncooked food out of cardboard boxes that you could have bought yourself. Yeah, Togo's Sandwiches does too, but at least they try to be subtle about it.

But no! The employees do more than pour cereal into your bowl: they also stir in fruits and candies and yogurts and okay this is useless.

If you are interested, Moolicious, a Cereality-type cafe, is opening on Telegraph and Haste, next to the Mrs. Fields. That's like seating the hot dumb chick next to the fat one.

You can see the place now, a giant blow-up of Tony the Tiger sits at the front door.