Salvador Dali. Bob Mintzer. Gabriel Garcia Marquez. How could one ever hope to attain the heights of their creative genius? According to Nancy Napier, a Boise State University international business professor, and Mikael Milsson , the program manager at the Knowledge Foundation, creativity and innovation may be taught and amplified. The two identify six vital factors which drive creativity and outline ways to implement these forces in a new book entitled The Creative Discipline: Mastering the Art and Science of Innovation.

For her research, Napier studied creative tactics used by the Bosie State football team, successfully innovative businesses, and the Idaho Shakespeare Festival in Boise.

Caleb Chung, the inventor of that shamefully popular yet satanic horror, the Furby, has endorsed The Creative Discipline and told the Boise State University Communications and Marketing Department, “Napier and Nilsson have carefully de-constructed the magic of innovation, then go on to lay our a disciplined and structured approach to re-creating it.”

Magic? Perhaps I’ve missed something, but since when does one actually use the endorsement of the Furby Guy as a selling point? I guess I’ll have to read the book though to truly comprehend the magical experience which is innovation, and if not, I can think of several creative things to do with a Furby.