To boost AIDS testing among Generation Y, the University of Georgia New Media Institute locked arms with the CDC and Verizon Wireless to create videos of college sweethearts urging students to get the tested. The videos will be accessible from mobile phones on June 27th in time for National HIV testing day.

The Journal-Constitution released a report detailing the events during the video shoot on the Clark Atlanta campus. Since college students can't keep their eyes, or ears, off their cellphones, this could be a potentially effective approach to reach the college-aged demographic. 

Statistically, HIV/AIDS has severely affected the US:

1.5 million people in the U.S are infected with HIV

40,000 in the U.S. are infected each year

Approximately, 1/4 of HIV carriers are unaware of their status. Increasing the spread of the fatal virus.