NCAA claims their hands are tied. Despite pressure to ban beer ads during NCAA games, the organization has decided to let their current policy stand.
The NCAA was feeling the heat after college presidents called the beer ads during this year’s basketball tournament “embarrassingly prominent.”
But unsurprisingly (we are talking about more money here!) the policy will remain as is. That means networks can continue to sell 60 seconds of commercial time for each hour they’re on the air and ads can only be sold for drinks containing 6 percent or less of alcohol, which pretty much limits them to beer. NCAA also prohibits beer sales at its games and stadium advertising for alcohol must be covered up.
But it’s worth noting that NCAA only has jurisdiction over championship games. So what about all those regular season games? Each school is responsible for its own alcohol policies and at many colleges alcohol is not allowed, but there are a few stadiums that still sell beer, such as Colorado State University.
I think if we’re going for consistency here, it’s got to be all or nothing. Allow beer at regular season games then allow it at championships (particularly because so much of the crowd at these games is over 21!). But if you’re going to ban it during the important games, shouldn’t that go for everything?
What do you think? Do college sports and beer not mix like oil and water or should college sports and beer go together like… well regular sports and beer?

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