For the past two days, baby blue bottles of Mountain Dew Fuel have been handed out all over campus. Everyone is seen toting at least three bottles as they walk up and down College Ave. One of the reasons why everyone is holding one is because most people can't open the bottles...because it's pry off (which means it requires a bottle opener).

Most college students don't have a bottle opener in their back pocket, making this marketing effort something of a failure.

What's wrong with twist off caps, or good old plastic bottles anyway?