NU should take a tip from the Duke administration.  Not that we didn't all get a laugh from that crazy-awkward "Good Thinking" commercial, but we could certainly do better with the hip factor.

After all, we do have some pretty funny people on this campus.  If we can keep the "I Am Northwestern" shtick, there's no reason why we shouldn't be able to make something a little wittier.  It's just a matter of...well, good thinking.