As I've walked around campus lately I've noticed quite a lot of the symbol "B?" everywhere, drawn in chalk on the ground, written on walls, and posted in the back of The Minnesota Daily. I usually try to ignore such things, as I am well aware of the viral marketing technique of creating a false sense of word of mouth by putting cryptic ads for your crappy wares everywhere in a localized area. I assumed this was for some new energy drink or something of that nature, and decided I wasn't going to pay it much mind. But I do this for you, people: I finally broke down and visited BQuestionMark.com to investigate just what has been invading the U campus so diligently.

The website is apparently an ad campaign for Greek life, with videos on the site slowly building to the conclusion that we really ought to Be Greek. Each video concerns a bouncing rubber ball and the people who throw it, each with a unique concern about what they are going to be. (Get it? B? Huh? Never mind.) We are told to be ourselves, limitless, bold, and revolutionary, which apparently can all  be accomplished by hanging around with drunks in polo shirts, shouting at passersby.

At over 1660 hits, the website must have garnered some interest from its stealthy ad campaign, which slowly revealed a new video each day, giving hangers-on just enough information to keep them intrigued to find out what this was all about. Or at least that's the attempt. I wonder if this viral-style campaign has been working.