Today was "Denim Day," named out of love for Levi Strauss, Seven for All Mankind, and Deisel... NOT!!!

I mean, it was "Denim Day" (hence, the bracelets, fliers, postcards, keychains, and other Mardi Gras-ish crap doled out in Lowry Mall), but the whole thing actually has to do with speaking out against rape, not celebrating our favorite bottom-wear.

Here's the story: In 1999, a girl was raped. The Italian Supreme Court let her assaulter off because they determined that her jeans were too tight that she had to help him take them off. Fast forward to April 26, 2007... a day in which Matt Blunt officially declared "Denim Day" to raise awareness about rape.

Mizzou actually spent $10,000 on today's events. The University wants to get other campuses to start recognizing "Denim Day" all over the country.

So that jean pin you've been wearing all day? It was for a good cause - hooray! Not just to proclaim your love for that good ole favorite pair.