Anyone who thinks retail therapy doesn’t soothe the soul didn’t watch the Tigers get trampled by the Sooners’ wagons last night.

Lucky for anyone suffering from post-game depression, a new student-run, eco-friendly online clothing shop is about to open its doors.  Factorygreen.com, a green clothing site that specializes in T-shirts and trendy organic wear, will start saving the world through fashion Feb. 1, when MU seniors Daniel Lyons and Jack Short plan to launch the site.

The goods include accessories and tops for guys and gals, but if you embrace the clothing-is-my-identity theory of life, send a T-shirt design to the company. Lyons and Short are accepting submissions for Tees. If accepted, the shirts will be created and sold on the site. You’ll get $20 and a free top.

It all goes to prove that it is possible to indulge in retail therapy and still enjoy that warm-fuzzy “I’m-helping-the-world” feeling.