Apple has been tearing Microsoft a new one for a very long time now with their uber-trendy John Hodgeman/Justin Long Mac vs. PC ads. And as annoying as that format became, even the new ones are still more entertaining than 98% of commercials you'll see out there ("Head On! Apply directly to the forehead!").

So when it was announced that Microsoft had enlisted Jerry Seinfield (for the Bill Gates pocket change sum of $10M) to help run a counter campaign, that sounded like a really good idea. However, when viewing the above first "commericial" (if you can call it that), I have to say I'm a bit perplexed as to what the hell is going on. Besides Bill Gates being present, there is literally nothing about Macs, PCs or computers or anything. Maybe they're going for the "anti-ad" here, but really, it's not even that funny.

I expect better from both of you two. For shame.