Contributed by our always curmudgeonly, sometimes hilarious editor StenchBlossom…

More than 100 college presidents and athletic directors are pig-biting mad at the amount of beer advertising during the NCAA men’s basketball tournament.  

They sent a letter to NCAA President Myles Brand, calling the advertising of alcohol on broadcasts “embarrassingly prominent” and asked that the organization rethink its policies on alcohol advertising.  The NCAA even has its own restrictions on the amount of alcohol advertising to be allowed, restrictions which it has broken. 

The people who sent the letter have issue with the fact that binge drinking among college students runs amok, and that this flagrant, in your face, advertising only further exacerbates the problem. 

That may even be true, but my problem with it is decidedly different: you watch these games, being shown beer ad after beer ad, probably drinking yourself, and you are assured that beer and sports go hand in hand.

Imagine the day a buddy gives you a call.  He’s got tickets to a March Madness game.  The two of you go, only to find out when you get there that there is no beer served ! 

No beer at a sporting event?

Uh, that’s not a sporting event at all.  

Beer advertising during NCAA games is wrong simply because it is false advertising:
It promises liquor to sports fans and then refuses to deliver it.