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A: College football bowl games have allowed themselves to be bent over and violated by corporate sponsors for years now, selling themselves to the highest bidder while producing bastard offspring like the Fedex Orange bowl and the Tostitos Fiesta Bowl. But as I watched the PapaJohn's.com Bowl today, I couldn't help but feel especially dirty as I saw "Better Ingrediants. Better Pizza." drawn on the field in three places... not to mention being on the PapaJohn's Bowl patch which was sewn onto the uniforms of all the players. Come on guys, can't you be a little classier than NASCAR!?!
All college sports have a strict set of rules for athletes to abide by in order to preserve the advertising virginity of amateur sports, so why is it acceptable to disregard them after the regular season? Corporate advertisements should have no place in college football, and instead, they should at least be reserved for professional football players who are able to cash-in as advertising sluts.
My guess is that many of you are equally idealistic in your values of college bowl game sanctity, but you've probably resigned to the fact that the corporate advertising wheel has been rolling for too long for any realistic regression to occur. But If there's one thing we've learned from this financial crisis, it's that corporate America cannot be trusted to conduct business without some idealistic regulation.
So here's my idea people. If we can convince some less desirable companies to put up enough money to purchase bowl game sponsorships, there's a chance that the right people in charge would face enough pressure to get rid of all corporate advertising in college football. Don't you think we'd see some change if Tampax Inc. spent enough money to sponsor the "Tampon Bowl", and painted on the field was the slogan, "Got a Bloody Vagina? Plug it to the Max, with Tampax!" I know it sounds counter-productive (not to mention absolutely disgusting) but sometimes the ends justify the means. My guess is that some of the girls reading this have called a Tampax customer service line when they were 11... so can one of you get a Tampax representative on the phone for me? I've got a proposition for them.







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