The Ig Nobel Prize, that is.

The Ig Nobel is an award given annually by The Annals of Improbable Research magazine for screwy, odd, but often very practical scientific discoveries.

This years winner's included a group of women that discovered that Coca Cola is actually an effective spermicide (Ways to save on the morning after pill, anyone?), a team of researchers that determined strippers make significantly more in tips while they are ovulating, and a professor that found that chips which make a crunchier noise actually taste better to consumers.

I sure hope the munchie mart stocks up on Coke and crunchier Baked Lays.