The Ridiculous Marketing of Homecoming at Virginia Tech

The Ridiculous Marketing of Homecoming at Virginia Tech

So this week is Homecoming week as this weekend is our Homecoming football game against Western Kentucky University. I remember joining in on all the crazy homecoming festivities back in high school such as powderpuff football game and PJ Fridays. But college is a whole other story on a completely different level.

 

The Homecoming court consists of frat guys and sorority girls. They have been planning how to get voters out since...probably last semester. Hundreds, even thousands of money is spent on a Homecoming Campaign.

 

This week there has been a sailboat transported directly on the drillfield to promote Alexandra Sarris of Alpha Chi Omega. The tagline read, "Hop on the the boat...Make Alex your vote." Today I saw a gorilla running around screaming, "Vote for Jenny Nak." In every class there are about 3 different "Vote for ___" shirts worn by their sorority sisters, I'm assuming.

 

And it got me thinking, the election that everyone is talking about is not about the Presidential Election, it's about the Homecoming Court. I have a feeling that there might be more people voting for Homecoming Queen rather than our President for the next four years.

 

What exactly does the Homecoming Queen win? A tiara? There isn't even a Homecoming Dance for her to showboat. So what the hell are they fighting for? The winner of Homecoming King and Queen do gain a lot of popularity for their individual fraternity or sorority which might help them out next semester when they set out for recruitment.

 

I'm in a sorority and we do not need to have a representative in Homecoming to get our name out. Our community service and activism on campus alone have been powerful enough to welcome interest and make a name for ourselves. All I'm saying is that there are other ways to get your name out.

 

But, who am I to put down a long-term tradition. I'm not saying that we should get rid of Homecoming King and Queen completely. But if a girl (or guy) is worthy of the title, they will win. I just think those thousands of dollars could be utilized for a better, longer-lasting cause.

 

Rebuttal?
 

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